Our Proposal
● Focus on a figurative representation of Aerus's strengths, "safety and power"
● Deliver a identity / visual that could evolve in to a story - for extended marketing.
● Create innovative visual illustrations - highlighting how the drug interacts - instilling a sense of quality, assuredness about choosing Aerus above competing products

How
● Identify the perfect combined visual metaphor for "power and safety" .
● Create a uniform graphic identity to be utilized across all media
● Develop innovative drug properties / interaction illustrations

The Result
A suite of high-impact visuals that deliver an multi-dimentional story. A series of promotional literature, diplays and promotional items.