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| OUR SOLUTIONS
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| CREATIVE BUSINESS SOLUTIONS
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IFP Emirates is a marketing and events agency whose reputation is built on its outstanding work, extraordinary
resources, and business acumen.
We provide strategies and tools needed to deliver total integrated marketing solutions across multiple trade channels, in
a way that sets us apart from the rest of the crowd.
Our staff, innovation and resources are up to the most demanding of clients' needs, so no matter where you are in the
Middle East, IFP is always ready to deliver, on time, on budget and above all on target - every time. |
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| EVENTS & EXHIBITIONS
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| BRINGING LIFE TO BUSINESS
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Throughout the last 27 years, IFP Emirates and our parent company IFP Group have
been the leading organizers of international business-to-business trade fairs and public
events in the Middle East region, with over thirty international events staged each year.
The success of IFP Group events is built on the trusted relationships it holds with key
Middle East business leaders, governments, international trade bodies and trade organizations.
Each year, we bring together over millions of people from around the globe. |
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CONFERENCE ORGANIZERS AND EVENT MANAGEMENT FOR THE CORPORATE
AND PUBLIC SECTOR
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IFP is an event organizer with 27 years experience in servicing conferences for
corporate clients and the public sector. Our dedicated team of specialists, trained in
meeting deadlines and handling last minute eventualities, devote their expertise and
enthusiasm to making your conference successful and productive. IFP's conference
services are available across the entire Middle East.
As a full-service provider our expertise in conferences extends into marketing and selling
events, and can help you increase attendance, attract sponsors and sell exhibition
space. All of our conference services are provided for in-house, allowing us to offer
comprehensive packages and ensure that our clients get the best standards available,
value and client service.
• Floor Management
• Advertising, marketing,
• Sponsorship Development
• Exhibition sales & management
• Website and e-scheduling
• Delegate registration
• Payment and fee collection
• Technical and AV support
• Venue location
• Travel & Accommodation |
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| EVENTFUL EVENTS
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IFP offers our clients a complete
range of event services and offers
turnkey solutions unmatched in the
region. We provide a complete
solution and with our scalable
approach you benefit from our rapid
responsiveness, economies of
scales and sizable resources |
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| ADVERTISING
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| UNIQUE CULTURAL INSIGHT
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IFP through its advertising division Naycom, has a unique insight – gained over 27 years - into
emerging business and lifestyle trends in the Middle East. This is because we understand the
region's target market groups, we are able to formulate the most effective advertising and
marketing methods to reach them based on their individual culture and customs.
Whether your objective is to launch a product in the Middle East, expand an existing presence
there, or to branch out globally, IFP/Naycom is a secure solution. |
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| BRANDING
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A compelling strategy lays the foundation for a successful brand but it achieves power through its
identity. Brand identities are systems of signs and symbols that communicate the strategy in a
universal way to many audiences. Iconic brands transform universally understood signs to
promote their own values and messages to the world.
A logo makes a powerful first impression on your audience. Over time, it's more hidden, providing
a seal of quality and a badge for your values. Great identities are iconic, standing the test of time
and promoting a narrow set of values. We create all the graphical elements, including typefaces,
colour palette, and imagery style, that support the brand strategy and make up the design system. |
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| COMMUNICATIONS
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Individual pieces of communications can create a big impact, but it''s important to treat all
marketing collateral as a system, with each piece interrelated, rather like a website. The best
literature systems recognize the journey that customers take when deciding between products, or
using existing services, and make every use of the brand to win customer appreciation and loyalty. |
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| E-BUSINESS
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Great websites help achieve aggressive business targets and promote better customer
experiences. Our know-how for developing online channels provides you with practical recommendations
from concept to integration. Websites are not stand-alone channels, so our planning,
structure and design programmes focus on developing a coordinated approach with other media to
create a more joined up experience for the customer. IPF/Naycom is also an experienced builder
of online Databases, CRM and complete corporate portals. |
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| MARKETING
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| MARKETING
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Consumers today are becoming far more informed about their purchasing. They are price aware
and technically knowledgeable. Brand loyalty is on the decline, clients everywhere are
demanding value. Marketing is more and more about business solutions, generating actual sales
and profitable growth. IFP addresses this reality head on, delivering effective solutions that
constantly meet these demands.
At IFP we are experts at creating customized content, building databases, generating reward
schemes, creating targeted loyalty programs and generating sales. To adapt to constantly
changing market realities, businesses must constantly keep up with new strategies to maintain
their competitive edge. |
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| PUBLIC RELATIONS
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IFP has partnered with scores of multinational companies and organizations to provide them
tailored PR solutions. For every economic sector, IFP can source and identify key media
exposure and trade promotion opportunities. Our public relations know-how facilitates
introductions, sponsorship programs, marketing and market research. |
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| CUSTOMER DATABASES & CRM
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IFP through its Group partners has qualified databases across the spectrum of demographics
form throughout the region, including everybody from VIPs, to affluent individuals, to university
students. With over 27 years experience in customer relationship management, matching buyers
and sellers, IFP can safely deliver the right people to meet our client's requirements every time. |
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| DIRECT MAIL
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IFP is an expert in creating, producing, and delivering direct mail to the right people. Our record
says it all - we currently deliver over 1 million mail shots every year. |
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| CREATIVE SOLUTIONS DELIVER PROMOTIONAL SUCCESS
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IFP is a full-service promotional items marketing company. Our product services address the full
range of on-pack and corporate promotional needs including concept development, product
design, manufacturing, quality control, logistics and shipping. |
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| MEASURING SUCCESS
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At IFP we focus on your company's
profitability and deliver optimum return
on your marketing investment. To do this
we develop impactful communication
programs that help our clients build
lasting relationships between the
customer and the brand by making your
products and services more relevant and
rewarding to buyers. A one-two punch
guaranteed to create results |
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| DISPLAY CONTRACTING & STANDS
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| TAKING CENTER STAGE
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IFP through our group of companies is a dependable, capable and versatile events
management and display partner. We are the Middle East's leading providers of
events services and product launches, offering unique concepts and quality of
service. From VIP events, to large public events, to displays, to set building, we
transform your ideas into reality.
Twenty-seven years experience in the field has allowed us to develop a comprehensive
range of services and offer turnkey solutions unmatched in the Middle
East region. We provide a complete solution from an event concept to the physical
needs of your event including staffing, structures, lighting, cabling, access,
appliances, to acoustics, security and safety - we provide solutions for all. With our
scalable approach you benefit from our rapid responsiveness, economies of scales
and sizable resources. |
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Today, IFP through its group partner
Circle, is recognized as a leading
provider of event contracting
services, icluding turnkey and
creative display solutions |
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| PREMIUM TELEPHONY
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| TOTAL INTERACTIVE TELEPHONY, PROFITABLE, RELIABLE AND ON DEMAND
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IFP Emirates through its group partner Actel is a
provider of premium and value added telephony to
thousands of companies and individuals throughout
the Middle East. Clients include media channels,
network operators, banks, corporate and government
institutions.
Key applications include information distribution,
marketing programs, promotions, TV and radio
entertainment, customer support and mobile
transaction solutions. Our services are distributed
through a backbone of IVR, SMS and Internet
applications.
Providing numbers for recorded voice, and SMS
ranging from freephone to premium minutes, we are
an established and leading provider of automated
phone, fax, cellular and Internet messaging services.
The Middle East market for premium rate phone and
fax services generates hundreds of millions of dollars
per year and new developments like premium billed
messaging make this an exciting marketplace with
opportunities for everyone from small businesses to
large corporate companies.
As the Middle East''s leading service provider for
telephone information services, in addition to
providing the facilities on a wide range of tariffs, we
have extensive expertise in programming bespoke
services for clients and can give advice on planning,
marketing, advertising, script-writing and recording.
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| PUBLISHING
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| INSTANT PUBLISHING
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As a publisher of three pan arab monthlies and
numerous annual directories, IFP Group has a
publishing record of over 15 years. Our publishing
workflow, is geared for rapid turnovers, with its content
management based on web standards and xml.
Additionally IFP has specialized in-house publishing
staff, that cover every aspect of the workflow, from
content creation, to copywriters, to editors and layout
artists and printing experts.
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| ABOUT US
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| IFP GROUP TRADE AND MARKETING SOLUTIONS
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IFP Group is one of the Middle East's leading Trade and Marketing Groups. A diverse set of companies,
operating in 8 Middle East countries, with business contacts throughout the world. From the planning room to the
boardroom, IFP Group offers the products and services the modern world needs to do business, achieving
market leadership and operating excellence in almost every segment of our group. |
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